Tyler Texas Rose Festival In Full Bloom

by MPI Traveler on October 17, 2013


 By Sarah Thomas sthomas@news-journal.com Longview News-Journal

The roses are in bloom in Tyler this month and so is the excitement surrounding the city’s annual Texas Rose Festival. Tyler, dubbed the Rose Capital of America, has been home to the Texas Rose Festival for eight decades.  In 1933, during the height of the Great Depression, a group of Tyler civic and community leaders created a festival to showcase Tyler’s rose industry. Thanks to the oil boom, Tyler had been somewhat insulated from the reality much of the rest of the country was experiencing, said Holli Conley, marketing and communication manager for the Tyler Convention and Visitors Bureau..

In 2010, organizers decided to dedicate the entire month of October to the celebration and Rose Season was born.  “Since we’ve added Rose Season, it definitely has grown and increased our tourist traffic,” said Susan Travis, assistant vice president of tourism services at the Tyler Convention and Visitors Bureau.  Although Rose Season has been a success, the Texas Rose Festival is still the main attraction.  Rose Season pulled in more than 118,700 people in 2012, more than 77,600 of those attended the festival.  “We’ve determined that 41 percent of the visitors that come in are coming for the rose festival. About 39,000 are coming in from outside Smith County,” Travis said.

The biggest attractions happen during the festival which runs Oct. 17-20, and include the queen’s tea in the Rose Garden, the coronation and the Texas Rose Festival parade.  This year’s theme is “Raindrops on Roses and Other Favorite Things.”  “Obviously the parade is a huge draw for people,” she added.  The coronation is a ticketed event with seating at Trinity Mother Francis Tyler Rose Stadium available for $7 to $10.  “The parade route ends in the stadium,” Travis said.

In 2012, approximately 52,000 visitors attended the Rose Season festivities, which resulted in a $2.5 million estimated economic impact on the city and its businesses.

For information about the festival and events, contact Holli Conley at (903) 592-1661.

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